NOVEMBER 2020 Very sensitive to the quality and the design of our shoes, the customers of the golf course have been loyal to the brand for years. Kuwait, with its particular interest in new trends, is undoubtedly the most influential Gulf country in terms of fashion. It is therefore with great pride that we can now represent Switzerland, on our humble scale, in this part of the world! With the opening of this store, a new stage is on!
In order to minimize our impact on environment the best solution is to extend the life cycle of the products we use. This is why we offer a second life to your old Benjie shoes. Eco-friendly and responsible, this is how will be the future !+ INFO
Between 7 and 14 months. Before the first steps, babies need a shoe or a flexible slipper aiming to protect the feet. Babies muscles are growing so that they will soon be walking.+ INFO
Between 12 and approx. 18 months When he starts to walk, the young kid needs a soft shoe to gain more equilibrium. He also need a little support on the heel for more comfort.+ INFO
Between 2 and 4 years old That's it, he walks! However, he is still a young child with the foot in full formation. He is now wearing a real little shoe. Priority to comfort.+ INFO
Between 4 and 8 years old approximately The child has grown well. In this phase, the priority of children and parents is autonomy. Practical, easy, fast: essential ingredients to grow well. + INFO
Between 9 and 14 years old Style is now the first concern of the child. Kids this age are inspired by adults or other friends. But the foot is still that of a child, it should not be forgotten. + INFO
We shoe you how to check your shoe size. Very useful also if you wonder if it's time to buy new shoes ! + INFO
Even though kids'feet are growing it is important to groom /take good care of their shoes. Flexibility, style and waterproof properties are the main reasons why ! + INFO
In Switzerland, quality and pragratism are core values that we always keep in mind when designing our shoes. Moreover, our experience as fathers and shoe store managers are assets to understand the needs of the kids and of their parents.+ INFO
Photo by Marta Villacampa
Manufacturing our shoes in Portugal is a strong commitment. Production costs are amongst the most expensive of the shoe-producing countries, however Portugal has many assets: this country has a sound shoe-making know how and tradition, it is located in Europe thus the environmental impact of transport is reduced, it benefits from a social protection of its workers. Moreover, we found in Portugal young & dynamic teams sharing the same spirit and values than us. + INFO
At the 2.0 era, leather remains the best material to make a shoe, it is flexible, simple, natural. It has been used for centuries for the production of shoes and is much better than oil-originated products. + INFO
JUNE 2019 Aesbach's brand means for all Swiss citizens quality and choice when byuing shoes. This Shoe Retailer is a century old Swiss company who has believed in Benjie since the beginning and has now strenghtened their commitment through a stronger partnership. Welcoming 3 Benjie shops in shops in Geneva, Chavannes and Lausanne store proves their stronger belief in our brand. We share with you how the deal has been closed behind the scene ! See EPISOD 1: we get the appointment See EPISOD 2: we go to the appointment See EPISOD 3: we close the deal !
April 2019A project that we kept heartwarmed in our minds for a while: create a special collection together with another Swiss brand sharing the same entrepreneurial and ethical values than ours. It is now done with the limited edition Benjie x l'Asticot.
March 2019We got there ! Language is not a barrier for Benjie ! We are honoured to have been entrusted as a brand by Walder, shoe retailing company specializing in kids shoes in the other part of Switzerland. You can now find Benjie shoes in Bale, Zürich, Lucerne or Wintertur !
October 2018Our day-to-day job is to give parents advice on finding the right shoes for their children. How to share advice with those who cannot get them in our Geneva store ? By providing tutorials !4 main items among the most frequently asked questions: SEE measure the size of the child's footSEE when & how to start putting shoes to a childSEE child's first shoes SEE how to choose a good shoe
September 2018 Further to the Crowdfunding, Elias, Alexia and Ludivine won the prize enabling them to create their own Benjie shoe. After several months working on the design and finalization of the prototypes, the 3 young designers received their Benjie diploma ! Final shoes have been launched on the market in June 2020.
June 2018 A small young brand in a huge shoe market… is like a David versus Goliath battle ! In order to grow with serenity we needed to produce ourselves a part of our models. Without specific means, it was impossible to buy the machines. We decided to launch a crowdfunding which helped us get 60'000 CHF in one month ! See the video of the project
April 2017 For a long time we had the wish to collaborate with our cool Qoqa friends.In 2017 we did it and offered to the Qoqa's community to create their own Benjie Shoe. See the shoe
June 2016In order to celebrate the International Environment Day on June 22, Benjie decided to become a collect point for the recycling of old shoes.This idea arose from a simple fact: rather than accumulating old shoes at home or throwing them away why not offer them a second life after recycling.In order to extend their life cycle, shoes are being reshaped and sold on the second-hand market with benefits being given to charity organizations in Switzerland.A social and environmental added-value.See the video of the project.
April 2016 The Cansearch Association has been founded and led by Professor Ansari, who is head of children's cancers department in HUG hospital in Geneva.Benjie launched the operation "let's give a kick to children's cancer" and could raise more than 15'000 CHF for the association. The concept: give the opportunity to a young girl followed by Professor Ansari to customize a Benjie sneaker which would then be produced in limited edition and sold through Benjie's retailing network. See the video of the project.
May 2015 Since the creation of the brand our main objective was to open our first own store. All of us have been fully involved, inclufing Benjamin & Jérémie. With this store opening we are in direct contact with our customers and we can learn a lot from kids & parents' feedback in order to create shoes really corresponding to their needs.How to get to the store
September 2014 After several months of project preparation the Benjie team faces the Genilem Jury and gets selected !Happy Few ! Only 10 projects are chosen each year by Genilem out of 200 applicants. We received our diplomas from Mr Armand Lombard and Mrs Aline Yazgi.
June 2014 Julien who is also a father of 2 kids, Maya and Mael, joins the adventure !He has known Christian for a few years with another job and he finds out about Benjie as their travel together on a business trip.This is a coincidence with Julien's family history as his great grand-father (center of the picture) owned a shoe-repair shop in the 19th century in Verrières-le-Buisson, 20km South of Paris.
2012-2013 Thanks to his extensive night & w-end working hours Christian manages to launch his first shoe prototypes and to make the first soles from his molds.He gets precious advice from Dr Marino Delmi, Orthopedic Surgeon in Geneva. Christian sells his fist shoes to Aeschbach in Geneva who finds interest in this crazy project. This famous shoe retail-chain still sells Benjie shoes today. A temporary Benjie Pop-up store is launched downtown Geneva.
March 2011Christian Bagnoud, brand-new dad, cannot find nice shoes for his kids combining confort, style, quality and ethical manufacturing.He has been a shoe passionate since he was a teenage and he decided to create Benjie of Switzerland in Crans-Montana where he was born, parallel to his job. He names his brand after the names of his 2 sons, Benjamin and Jérémie