Better

OUR MANTRA: SMALL STEP, BIG BETTER

We are a company and as such, we must make profits in order to pay our expenses and allow us to live from our work. However, nothing obliges us to aim for unlimited growth, to damage or exploit those around us to achieve this. If we can combine entrepreneurial success with the common good, everyone wins. To share with you our path to this big challenge, we have created this "Better" section. This term alone sums up what we want to do: use our business model as a force to make things better.  You'll find plenty of information about our business and what we're doing in full transparency: our progress and our limits. We also share our knowledge gained through experience and questions still pending.

8 articles in the category Better

  • A SOLE MADE FROM RECYCLED BENJIE SHOES

    A SOLE MADE FROM RECYCLED BENJIE SHOES
    Published : 03/10/2025 | Categories : Better

    After more than a year and a half's work, we are pleased to announce the launch of our first model equipped with a sole made from old, recycled Benjie shoes. It's a minor achievement, given the scale of today's climate change challenge, but it's a major step forward in terms of recycling, and fundamental to our understanding of the issues involved.

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  • DONATED OR RECYCLED, ALL BENJIE HAVE A SECOND LIFE.
    Published : 11/16/2022 | Categories : Better

    How can we increase the life span of our shoes? We have a two-drawer solution: the first social, the second environmental. The pairs that are in good condition are given to the Vestiaire Social of the CSP / Caritas in Geneva. Those that are too damaged are used to make new Benjie! soles

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  • A PAIR OF BENJIE COSTS AN AVERAGE OF 100.- AND YET IT IS NOT EXPENSIVE...

    A PAIR OF BENJIE COSTS AN AVERAGE OF 100.- AND YET IT IS NOT EXPENSIVE...
    Published : 06/22/2022 | Categories : Better

    A pair from fast fashion costs about 70% less than a pair of Benjie. A pair from a sports equipment manufacturer costs 50% to 30% less than a pair from Benjie.
    What explains these differences? Is it worth investing in a good shoe for children? We give you some ideas to think about and understand here.

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  • Can leather be compatible with a responsible approach?

    Can leather be compatible with a responsible approach?
    Published : 06/01/2022 | Categories : Better

    It's a question that concerns a lot of eco-responsible brands today: can a leather shoe be compatible with an ethical approach? We thought it was important to take the time to explain in all transparency why we believe that our leather is the most suitable material to make a quality and responsible children's shoe.

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  • WE ARE B-CORP CERTIFIED!

    WE ARE B-CORP CERTIFIED!
    Published : 03/28/2022 | Categories : Better

    On March 7, 2022, Benjie became one of the first brands in the world specializing in children's shoes to be B Corp certified! We join the 4500 companies that are certified on the planet and the 63 in Switzerland!

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  • We have decided to start the B-CORP certification process!

    We have decided to start the B-CORP certification process!
    Published : 07/19/2021 | Categories : Better

    We decided to apply to a social and environmental certification: B-Corp. Our idea is to structure our processes and to understand where we need to progress when it comes to our commitments. We also want to help our customers to better understand what is going on, because today everyone describes themselves as ethical... At the time of writing, our application is being reviewed and we will have a return within 5 to 7 months. The result is uncertain but the 4 months we spent preparing our [...]

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  • Producing in Portugal: why does it change (almost) everything?

    Producing in Portugal: why does it change (almost) everything?
    Published : 06/01/2021 | Categories : Better

    The shoe industry is opaque and this has consequences on the workers. The large number of subcontractors and the geographical distribution of world production, concentrated in countries where control is not always easy, explains this state of affairs. We have chosen to produce in Portugal since the beginning of the brand (10 years) and for 7 years in the same factory! This changes a lot of things objectively, but is it perfect? Is "made in Europe" infallible? Here is our current knowledge [...]

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  • Recycled cotton for our children's shoes, the real good idea.

    Recycled cotton for our children's shoes, the real good idea.
    Published : 03/25/2021 | Categories : Better

    We were not very familiar with cotton. It's a material that we very rarely find on our models. We mainly use it on our summer ranges, as outer lining for shoes and slippers.
    Here we share our research and the reasons that led us to choose recycled cotton.

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