Adventure

2 fathers, one passion and lots of sharing !

  1. 2011

14 articles in the category Adventure

  • AESCHBACH STORES WELCOMES BENJIE SHOP IN SHOPS

    AESCHBACH STORES WELCOMES BENJIE SHOP IN SHOPS
    Published : 06/05/2019 | Categories : Adventure

    JUNE 2019

    Aesbach's brand means for all Swiss citizens quality and choice when byuing shoes. This Shoe Retailer is a century old Swiss company who has believed in Benjie since the beginning and has now strenghtened their commitment through a stronger partnership. Welcoming 3 Benjie shops in shops in Geneva, Chavannes and Lausanne store proves their stronger belief in our brand.

    We share with you how the deal has been closed behind the scene !

    See EPISOD 1: we get the appointment
    See EPISOD 2: we go to the appointment
    See EPISOD 3: we close the deal !

  • Limited edition Benjie x L'asticot

    Limited edition Benjie x L'asticot
    Published : 04/04/2019 | Categories : Adventure

    April 2019

    A project that we kept heartwarmed in our minds for a while: create a special collection together with another Swiss brand sharing the same entrepreneurial and ethical values than ours.

    It is now done with the limited edition Benjie x l'Asticot.

  • BENJIE TO SELL IN THE GERMAN-SPEAKING PART OF SWITZERLAND

    BENJIE TO SELL IN THE GERMAN-SPEAKING PART OF SWITZERLAND
    Published : 03/21/2019 | Categories : Adventure

    March 2019​

    We got there ! Language is not a barrier for Benjie !

    We are honoured to have been entrusted as a brand by Walder, shoe retailing company specializing in kids shoes in the other part of Switzerland.

    You can now find Benjie shoes in Bale, Zürich, Lucerne or Winthertur !

  • BENJIE LAUNCHES TUTORIALS

    BENJIE LAUNCHES TUTORIALS
    Published : 10/11/2018 | Categories : Adventure

    October 2018​

    Our day-to-day job is to give parents advice on finding the right shoes for their children. How to share advice with those who cannot get them in our Geneva store ? By providing tutorials !

    4 main items among the most frequently asked questions:

    SEE measure the size of the child's foot
    SEE when & how to start putting shoes to a child
    SEE child's first shoes
    SEE how to choose a good shoe

  • 3 CHILD DESIGNERS CREATE THEIR OWN BENJIE SHOE !

    3 CHILD DESIGNERS CREATE THEIR OWN BENJIE SHOE !
    Published : 09/21/2018 | Categories : Adventure

    September 2018​ ​

    Further to the Crowdfunding, Elias, Alexia and Ludivine won the prize enabling them to create their own Benjie shoe.

    After several months working on the design and finalization of the prototypes, the 3 young designers received their Benjie diploma !

    Final shoes have been launched on the market in June 2020.

  • BENJIE GETS 60'000 CHF TO START SELF-PRODUCING

    BENJIE GETS 60'000 CHF TO START SELF-PRODUCING
    Published : 06/23/2018 | Categories : Adventure

    June 2018 ​

    A small young brand in a huge shoe market… is like a David versus Goliath battle !

    In order to grow with serenity we needed to produce ourselves a part of our models. Without specific means, it was impossible to buy the machines.

    We decided to launch a crowdfunding which helped us get 60'000 CHF in one month !

    See the video of the project

  • THE QOQA COMMUNITY CREATES A BENJIE

    THE QOQA COMMUNITY CREATES A BENJIE
    Published : 04/08/2017 | Categories : Adventure

    April 2017

    For a long time we had the wish to collaborate with our cool Qoqa friends.

    In 2017 we did it and offered to the Qoqa's community to create their own Benjie Shoe.

    See the shoe

  • BENJIE TO LAUNCH THE

    BENJIE TO LAUNCH THE
    Published : 06/09/2016 | Categories : Adventure

    June 2016​

    In order to celebrate the International Environment Day on June 22, Benjie decided to become a collect point for the recycling of old shoes.

    This idea arose from a simple fact: rather than accumulating old shoes at home or throwing them away why not offer them a second life after recycling.

    In order to extend their life cycle, shoes are being reshaped and sold on the second-hand market with benefits being given to charity organizations in Switzerland.

    A social and environmental added-value.

    See the video of the project.

  • BENJIE BY VICTORIA FOR CANSEARCH

    BENJIE BY VICTORIA FOR CANSEARCH
    Published : 04/09/2016 | Categories : Adventure

    April 2016​

    The Cansearch Association has been founded and led by Professor Ansari, who is "", children's cancers.

    Benjie launched the operation "let's give a kick to children's cancer" and could raise more than 15'000 CHF for the association.

    The concept: give the opportunity to a young girl followed by Professor Ansari to customize a Benjie sneaker which would then be produced in limited edition and sold through Benjie's retailing network.

    See the video of the project.

  • BENJIE TO OPEN ITS FIRST SHOP IN GENEVA

    BENJIE TO OPEN ITS FIRST SHOP IN GENEVA
    Published : 05/16/2015 | Categories : Adventure

    May 2015 ​

    Since the creation of the brand our main objective was to open our first own store.

    All of us have been fully involved, inclufing Benjamin & Jérémie.

    With this store opening we are in direct contact with our customers and we can learn a lot from kids & parents' feedback in order to create shoes really corresponding to their needs.

    How to get to the store

  • BENJIE TO WIN GENILEM'S COACHING

    BENJIE TO WIN GENILEM'S COACHING
    Published : 09/16/2014 | Categories : Adventure

    September 2014 ​

    After several months of project preparation the Benjie team faces the Genilem Jury and gets selected !

    Happy Few ! Only 10 projects are chosen each year by Genilem out of 200 applicants.

    We received our diplomas from Mr Armand Lombard and Mrs Aline Yazgi.

  • JULIEN KERVIO JOINS THE BENJIE ADVENTURE

    JULIEN KERVIO JOINS THE BENJIE ADVENTURE
    Published : 06/16/2014 | Categories : Adventure

    June 2014

    Julien who is also a father of 2 kids, Maya and Mael, joins the adventure !

    He has known Christian for a few years with another job and he finds out about Benjie as their travel together on a business trip.

    This is a coincidence with Julien's family history as his great grand-father (center of the picture) owned a shoe-repair shop in the 19th century in Verrières-le-Buisson, 20km South of Paris.

  • FIRST MODELS, FIRST SALES

    FIRST MODELS, FIRST SALES
    Published : 11/25/2013 | Categories : Adventure

    2012-2013​ ​

    Thanks to his extensive night & w-end working hours Christian manages to launch his first shoe prototypes and to make the first soles from his molds.

    He gets precious advice from Dr Marino Delmi, Orthopedic Surgeon in Geneva.

    Christian sells his fist shoes to Aeschbach in Geneva who finds interest in this crazy project. This famous shoe retail-chain still sells Benjie shoes today.

    A temporary Benjie Pop-up store is launched downtown Geneva.

  • CHRISTIAN LAUNCHES BENJIE OF SWITZERLAND

    CHRISTIAN LAUNCHES BENJIE OF SWITZERLAND
    Published : 12/31/2011 | Categories : Adventure

    March 2011​

    Christian Bagnoud, brand-new dad, cannot find nice shoes for his kids combining confort, style, quality and ethical manufacturing.

    He has been a shoe passionate since he was a teenage and he decided to create Benjie of Switzerland in Crans-Montana where he was born, parallel to his job.

    He names his brand after the names of his 2 sons, Benjamin and Jérémie