April 2016 The Cansearch Association has been founded and led by Professor Ansari, who is head of children's cancers department in HUG hospital in Geneva.Benjie launched the operation "let's give a kick to children's cancer" and could raise more than 15'000 CHF for the association. The concept: give the opportunity to a young girl followed by Professor Ansari to customize a Benjie sneaker which would then be produced in limited edition and sold through Benjie's retailing network. See the video of the project.