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BENJIE BY VICTORIA FOR CANSEARCH
Published : 04/09/2016 | Categories : AdventureApril 2016
The Cansearch Association has been founded and led by Professor Ansari, who is head of children's cancers department in HUG hospital in Geneva.
Benjie launched the operation "let's give a kick to children's cancer" and could raise more than 15'000 CHF for the association.
The concept: give the opportunity to a young girl followed by Professor Ansari to customize a Benjie sneaker which would then be produced in limited edition and sold through Benjie's retailing network.
See the video of the project.