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  • BENJIE TO LAUNCH THE

    BENJIE TO LAUNCH THE
    Published : 06/09/2017 | Categories : Adventure

    June 2016​

    In order to celebrate the International Environment Day on June 22, Benjie decided to become a collect point for the recycling of old shoes.

    This idea arose from a simple fact: rather than accumulating old shoes at home or throwing them away why not offer them a second life after recycling.

    In order to extend their life cycle, shoes are being reshaped and sold on the second-hand market with benefits being given to charity organizations in Switzerland.

    A social and environmental added-value.

    See the video of the project.