FIRST MODELS, FIRST SALES
Published : 11/25/2013 | Categories : Adventure
Thanks to his extensive night & w-end working hours Christian manages to launch his first shoe prototypes and to make the first soles from his molds.
He gets precious advice from Dr Marino Delmi, Orthopedic Surgeon in Geneva.
Christian sells his fist shoes to Aeschbach in Geneva who finds interest in this crazy project. This famous shoe retail-chain still sells Benjie shoes today.
A temporary Benjie Pop-up store is launched downtown Geneva.